Excerpt from AdAge.com
False advertising claims
Schick in turn sued Gillette for false advertising, claiming its longtime “best a man can get” slogan had been rendered untrue by Quattro. Later, after Gillette launched M3 Power in 2004, Schick sued again, charging that ads claiming the vibrating razor raises the hair on men’s faces were false.
Link to full article: http://www.adage.com/news.cms?newsId=47953
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Gillette is supposedly in talks with its ad agency and rumor has it that they have decided on the following slogan:
"Maybe not the best a man can get, but still good enough to get him a little ass."
Schick is said to be considering a third suit effectively outing Gillette razors as being gay, not that there's anything wrong with that. They're hoping that this will force Gillette to have to modify its new slogan to:
"Maybe not the best a man can be, but still good enough to get him a little ass; for 10% of the male population at least."
The 2004 false ad claim suit ("Schick sued again, charging that ads claiming the vibrating razor raises the hair on men’s faces were false") is said to have been settled after Gillette proved in court that indeed the hair on men's faces was raised when the vibrating razor was held just right between the man's legs. Of course, the hair wasn't the only thing that was raised.