So my agency is pitching to a women's hygiene client. Yes, you got that right, women's hygiene, douche bags and the such. My president, assuming I am the most familiar with certain anatomical parts of the female form, has tapped me to head up the pitch. We probably don't have a shot in hell at winning the business, but it's sure going to be fun for the next 3 weeks. I'm thinking that I'm going to go in with no story board, no spec film, no ppt presentation, but rather a live model that will actually show the product being used. That;s got to score us some originality and creative points, if nothing else. Safe to say, they'll never forget the name Putney Swope. Hell, it will probably be listed right in the police report.
Anyone else working on this pitch? I'd love to exchange notes.