Per an annonymous tip......our favorite kind.
Someone who characterizes themselves as being on the client side, though not on the marketing team (could be purchasing, consultant, we're not sure) tells us that an auto account that was recently awarded to an agency might not stay in the driveway too long. Apparently, they liked the pitch team, but aren't too happy with the actual account or "strategy" folks that they've been meeting and there's also been problems with finalizing the financial aspects of the contract. Seems unnamed agency is taking a hard line on the compensation they're looking for and the client is looking to get them to agree to a lower amount in year one with an escalation in year two based on results.
The tipster added that the agency is being "stupid" because it is a high profile account and will result in them getting a lot of new business. We replied to annonymous that maybe the client was being "stupid" because it is likely a high profile agency with unique ideas (otherwise they wouldn't have been selected) and not working with them might result in the company selling fewer automobiles.
Wonder what the auto client would say to to a car buyer that asked, "Give me the car for 15% off and if I like it after the first year I'll make it up to you." Probably something like, Eat Shit. Everyone needs to remember that every client has clients of their own that they rely on to make a living. Treat your vendors, service providers, etc. the same way you would want your clients to treat you. We're not saying you shouldn't go for the best possible price, but understand that people are in business to make money. If you squeeze all of the money out of the contract, don't be surprised when the provider doesn't seem as motivated to provide their best effort or best people.