Cannes kicked off today in the south of France and the first major winner has been announced. Crispin Porter won the first ever sales promotion Grand Prix Lion for its "Fast Work" done for client VW (German bastards....didn't we beat them twice already in wars to end all wars?...anyway).
Check out the work here.
Here's the interesting thing. The trade rags are covering full force, all devoting significant amounts of home page space to the festival. Many are showing completely senseless and unimportant interviews with unimportant and senseless people (there's a symmetry to it at least). Most are showing ads that are being considered. On the other hand, the Ad Blogs....almost nothing. With the exception of AdLand, which has a couple of posts, not one Ad Blog seems to be mentioning anything about the festival. We wondered why and have come up with some possible answers.
1. Blogs are about the present and the future and the Festivals are so damn yesterday.
2. No blogger could afford the airfare to fly over to the armpit of Europe, also know as the French Riviera.
3. The real job of trade press reporters is to cover the most relevant stories of the industry, while bloggers have real jobs that prevent them from posting effectively during the day.
4. Bloggers are too busy covering the really important industry story, how much is Nike going to pay Angelina and Brand to have a Nike tattooed on the ass of their new born.
5. All of the above.
OK, we're not over there either as you can tell. Reason being? We are covering a very important top secret hush hush story that is sure to blow the doors off of the advertising industry.
Is it the lack of minorities being welcomed into the industry?
Nah, old news.
Does it have something to do with the new AC Nielson technology being used to count podcasts and other new technology media devices?
Nah, who gives a shit about that.
Is it about CMO's tenure being quoted in days rather than years or months?
Nah, no one cares.
The story of all stories is ...............................................
Don't tell anyone, ok.