AdAge reported that Pizza Hut's CMO, Tom James, is out and UK marketing director, Bill Ogle, is in. Mr. Ogle's star has been rising ever since he developed the very successful UK campaign offering a free teeth cleaning with every large two topping order. Given the Brit's reluctance for dental hygiene, the campaign received lots of attention but very little in terms of actual redemptions, which kept the cost low for the Hut.
The real triple topping question is will a new CMO mean a new agency in the not too distant future? Might BBDO, the agency of record for over 15 years, be looking for a new pizza client? If Andrew Robertson, BBDO's ceo, is looking for some words of comfort from the Hut's parent company, Yum Brands, he might think again. “We had an advertising campaign or execution that was very confusing,” Mr. Novak (Yum Brand's chairman and ceo), said. “You know we didn't really articulate what the view, what the deal was. We clearly can do better. I can tell you the Pizza Hut team definitely feels the pressure to improve their execution. But I'm very confident at the same time that we got the team that can get that done.” No word on whether he considers BBDO a member of the team or just a hired gun that could be easily reloaded.
P.S., We didn't have a Pizza Hut logo so we used one from Dominos. When viewing, please close your left eye, squint with your right eye and imagine it reads Pizza Hut across the box.