Last week's unscientific poll about which hot shop was the hottest was very popular given the eMails and views, so over the weekend we decided to do another. For those that care, there was a little pre-Easter bash going on down in Soho (that's SOuth of HOuston for you non in the know types or out of towners) on Saturday night. Half of the group was late twenty and thirty year old advertising crowd. The other half was normal humans. As the 2006 award season is kicking off the subject of awards and the festivals came up. It was fairly clear and undisputed that a Cannes Lion is what everyone dreams about. Even the normal human half said they thought Cannes Lion was the best award. We can only assume the SoFra (South of FRAnce) location was a contributing factor as none of them had ever heard about the Cannes Lions before. After that was agreed we took a vote to see which was the second most prestigious award and the results surprised us a bit.
#1 Cannes Lion - Evidently, there is no substitute.
#2 D&AD - The group deemed a yellow pencil to be the next most praised prize. The overall feeling was that it was the most internationally recognized of the three runner-ups and therefore the best CV stuffer.
#3 OneShow - A best of show here was spoken about in high regard. That said, the consensus was if you wanted to win one, you better be working on an auto account as Honda work has won the last two (W+K Honda work to be exact) and BMW and Mini work the two years before that.
#4 Clio Award - This was interesting. The ad industry crowd at the party thought a Grand Clio would have been great for their dads to have won, but not themselves. While the award has been around for over 40 years, insiders think it's been showing its age the past 5 or so years. On the other hand, it was the by far most recognized award of any of the non industry people. Obviously, the brand has extended beyond the industry and quite possibly has higher regard outside rather than inside the advertising community. It seems the Clio people have more work to do to convince the young ad crowd that it's not your father's Clio any more.
#5 Effies - The group didn't have a lot of awareness of the Effies but agreed anything that took effectiveness into account was a good thing and it was felt that for an agency, a roomful of Effies might impress clients and prospect clients more than Lions, and statues and bears...oh my.
Ernie Schenck wrote a piece this morning asking whether ad award shows were dead.
Here it is.
Check out last year's award show winners to get ready for this year HERE.